BRIDGEND, WALES

Dafydd Owen

Five years making small budgets look like big ones.

Marketing Consultant — Founder, Dewi vs Goliath

The Sling Ratio — Adenydd Campaign

£20 ad spend → ~£9,000 in donations.

That’s the campaign I ran for Adenydd, a Welsh children’s charity — 183,298 total views, with 19,000+ in a single month.

450x return on spend · +403% active users · 1 person running it

About

I’m a marketing consultant based in Bridgend, running my own consultancy, Dewi vs Goliath. Five-plus years across paid social, SEO, content strategy, copywriting, email marketing, video and graphic design — working with clients from Welsh charity to luxury real estate to fintech.

I’ve spent my career proving that small budgets and small teams don’t mean small results. Whether that’s turning £20 into £9k for a children’s charity, or launching a hotel’s entire web and social presence solo.

Skills & Tools

Paid Social — Meta Ads (strong), campaign strategy, creative testing

Paid Search — Google Ads (hands-on), LinkedIn Ads (hands-on)

Content & Copy — SEO copywriting, email marketing, brand voice

Video & Design — Adobe Creative Suite, Adobe Firefly, CapCut, AI-assisted production (Veo, Seedance)

Web — WordPress, Squarespace, Wix, Shopify

Strategy — GTM tracking, GA4 analytics, campaign planning end-to-end

Selected Work

Adenydd (Welsh children’s charity)

Led social media and, after the volunteer team shrank, personally absorbed Google Ads, email marketing, PR and GTM tracking on top of managing the content team. Results: +403% website active users, a sold-out Sensory Regulation Course booked via direct outreach to university careers departments, and end-to-end delivery of the “Wales Needs Wings” Big Give fundraising campaign.

Swyddle

Developed marketing strategy for this Welsh recruitment platform.

Intelligent Goalkeeping

Sold out the launch of their “Goalie Wars” event. Ongoing work spans marketing strategy, Meta Ads, website support, social content, video editing, and co-planning an app launch.

Novotel (Queenstown, NZ)

Solo-launched the hotel’s new website and led their restaurant rebrand and social presence — from concept to execution, on my own.

Independent photographer client

Built a new website and logo from scratch.

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Experience

This page works as a standalone CV, so the full marketing history is here — not just the highlight reel.

Founder & Marketing Consultant, Dewi vs Goliath

May 2025–present | Bridgend

· Run a full-service consultancy covering paid social, web design, content and brand strategy for Welsh small businesses and charities

• Lead the Adenydd account: Meta Ads, Google Ads, email marketing, PR and GTM tracking, plus managing the content team and volunteer copywriters — delivered +403% website active users and a sold-out course booked via direct outreach

• Client work spans strategy (Swyddle), web design and branding (independent photographer), and ongoing paid social, web and event marketing (Intelligent Goalkeeping)

Video & Content, Stralias

Mar–Nov 2024 | Gold Coast, Australia

• Produced video and content for a luxury real estate brand

• Managed social scheduling and publishing via Buffer

Website Launch & Social, Novotel

Feb–Apr 2023 | Queenstown, New Zealand

• Solo-launched the hotel’s new website from concept to execution

• Led the restaurant’s rebrand and ran ongoing social content

Copywriter, CopyHouse

Dec 2021–Jun 2022 | Edinburgh

• Wrote copy for client accounts including CountingUp, a UK fintech brand

Creative Consultant, REACH

Oct 2021–Feb 2022 | London

• Started as an unpaid intern, promoted to Creative Consultant within the placement

• Worked across creative concepting and client delivery

S3 Advertising

Aug–Sep 2021 | Cardiff

• Agency placement working on campaigns for Welsh Government, Clogau, NFU Cymru and Love to Visit

Design Assistant, Tenn Ltd

Jun 2015

• Early design placement supporting the studio’s client work

Also worth knowing: I’ve worked consistently since 2016 alongside my studies and travel — including retail (Tesco, 2016–2021) and hospitality roles in New Zealand — so there are no gaps in the timeline above, just roles that aren’t marketing-relevant enough to detail here.